Tuesday, July 28, 2009

Modern Commercialization -A Look At Basketball Jerseys

By Edwin Roff

The game of basketball has thrilled and drawn a lot of people all over the world. The reason for this is because basketball is such an exciting game that you would not want to miss a minute, a second or even a millisecond of it. Anything can happen with even a fraction of a second that could ultimately change the games outcome. What makes the game even more exciting are the plays that happen on the floor " clutch 3-point shots, fancy layups, tough defensive plays, and most especially the thundering dunks! This is why basketball fans never get enough of it and keep on asking for more, more action.

Because of the seemingly insatiable hunger of the fans for more action or more of their favorite players, they tend to idolize them and dream to be just like them. There are those fans who strive hard to become a great basketball player someday and probably emulate the successes of their admired basketball stars.

They are inspired by their favorite stars to believe in their selves and work harder for their dream. On the other hand, there are also those who have already given up on their dreams of becoming pro cagers because they must have realized that they just aint got what it takes to be it.

However, these people still enjoy the game as a pass time activity and not as a career. There are also those who no longer dream of becoming a basketball icon but still are very enthusiastic about the game; the ones that you probably see in the courtside booing the referee whenever his team is being called for a violation.

These fans who are very passionate about the sport and their favorite teams are also the target consumers for some sports companies that sell basketball goods. Since most of fans can be considered as die-hard fans, who really do anything to be with or to be like their favorite stars, these sports companies have somehow opened a way for the fans to somehow live like the stars. They do this by selling the jerseys of some of the most popular and admired basketball stars.

These jerseys look exactly the same with what fans see their idols wear " with all the team designs, the number, and the name at the back of it. Most of these players are from the NBA, which is the worlds most popular basketball league. This somehow fulfills a part of the fans fantasy to be like the stars and feel good about it. Furthermore, this has also helped the sporting goods company with their business as well as the players, who get to earn a part of the earnings.

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