On a cold, gray morning in late January 2000, the historic Mapes Hotel in Reno was imploded by 75 pounds of explosives tucked into the art-deco structures support columns. The controlled demolition came despite years of effort by a number of groups within the community and nationally to preserve the building with lawsuits, redevelopment proposals, and grass roots lobbying efforts.
While the logic and necessity of demolishing the Mapes is very questionable, one thing that is certain is that the hotel was an important part of Northern Nevada history. The opening of the Mapes in 1947 ushered in a new era in casino gambling, and changed the economy and way of life in Nevada forever. The Mapes was actually the first property in the country to combine a hotel, casino and live entertainment under the same roof. It also became the hotel of choice for celebrities staying in Northern Nevada. Clark Gable and Marilyn Monroe stayed at The Mapes during the filming of 'The Misfits'. Joseph McCarthy, America's famed anti-Communist crusader, admitted to a reporter over cocktails in the Mapes Lounge that he really didn't have a list of Communists in the US despite his frequent and vitriolic insistence to the contrary.
During the 'Rat Pack' era of the 50's and 60's it became along with the Cal-Neva Lodge in Lake Tahoe the place to be seen in Northern Nevada. The 11th floor, window walled Sky Room Lounge hosted performances by a roster of entertainment legends including Frank Sinatra, Sammy Davis, Jr., Dean Martin, Louis Prima, Keely Smith, Milton Berle and Mae West. Downtown Reno struggled during the 1960's and 70's but the Mapes continued to prosper. The hotel finally closed in 1982, due to financial problems experienced by the Mapes Family brought about by their other Northern Nevada casino holdings.
Reno has yet to experience the sort of growth that has been seen in Southern Nevada, and for that reason the destruction of the Mapes is more open to debate than the hotel demolitions to the south. Even the demolition of The Sands"perhaps the most historically significant casino in the state"is hard to argue against given the inability of such a small property to compete in the current Las Vegas marketplace and in light of the value of the mid-strip real estate.
That's not the case in Reno, where vacant land and/or buildings ripe for redevelopment are abundant downtown and in the other casino areas of the city. The official reason that the Mapes had to come down was that the city needed the land to expand its vision for downtown redevelopment. While this is certainly a much needed effort, to suggest that the existence of the Mapes was a barrier is absurd. In fact, many of the proposals rejected by the city would have gone a long way to enhance the revitalization of downtown Reno and included artists lofts, office space and other mixed used properties. Despite receiving a number of viable concepts for the Mapes Building, the City Redevelopment Authority rejected all of them and the Mapes was destined for demolition.
The behavior of the City Redevelopment Authority throughout the process has come into question. Overlooking the Truckee River, the hotel was perfectly placed between the downtown casino area and the riverfront district. In 1996, the city purchased the htoel and began accepting proposals for redevelopment. Despite receiving a number of proposals that made sense both in terms of their financial workability and positive impact on the downtown area, the City Redevelopment Authority nixed all of them and insisted that the hotel be razed.
After the demolition of The Mapes Hotel, the lot remained vacant for almost a year until a temporary ice skating rink was constructed in the winter of 2001. The site now houses a permanent ice skating rink which, while not a bad use for the land, brings into question the insistence by the City Redevelopment Agency that none of the proposals to preserve the building were viable. Clearly, they had no specific plan or even general idea of what to do with the land but for some reason wanted to see the hotel come down. This has led to all manner of speculation, ranging from financial self interest to a rumor that the structure was 'haunted' and needed to be destroyed to forestall future paranormal activity in Washoe County. Whatever the reason, the city of Reno lost a valuable landmark of a more civilized era.
While the logic and necessity of demolishing the Mapes is very questionable, one thing that is certain is that the hotel was an important part of Northern Nevada history. The opening of the Mapes in 1947 ushered in a new era in casino gambling, and changed the economy and way of life in Nevada forever. The Mapes was actually the first property in the country to combine a hotel, casino and live entertainment under the same roof. It also became the hotel of choice for celebrities staying in Northern Nevada. Clark Gable and Marilyn Monroe stayed at The Mapes during the filming of 'The Misfits'. Joseph McCarthy, America's famed anti-Communist crusader, admitted to a reporter over cocktails in the Mapes Lounge that he really didn't have a list of Communists in the US despite his frequent and vitriolic insistence to the contrary.
During the 'Rat Pack' era of the 50's and 60's it became along with the Cal-Neva Lodge in Lake Tahoe the place to be seen in Northern Nevada. The 11th floor, window walled Sky Room Lounge hosted performances by a roster of entertainment legends including Frank Sinatra, Sammy Davis, Jr., Dean Martin, Louis Prima, Keely Smith, Milton Berle and Mae West. Downtown Reno struggled during the 1960's and 70's but the Mapes continued to prosper. The hotel finally closed in 1982, due to financial problems experienced by the Mapes Family brought about by their other Northern Nevada casino holdings.
Reno has yet to experience the sort of growth that has been seen in Southern Nevada, and for that reason the destruction of the Mapes is more open to debate than the hotel demolitions to the south. Even the demolition of The Sands"perhaps the most historically significant casino in the state"is hard to argue against given the inability of such a small property to compete in the current Las Vegas marketplace and in light of the value of the mid-strip real estate.
That's not the case in Reno, where vacant land and/or buildings ripe for redevelopment are abundant downtown and in the other casino areas of the city. The official reason that the Mapes had to come down was that the city needed the land to expand its vision for downtown redevelopment. While this is certainly a much needed effort, to suggest that the existence of the Mapes was a barrier is absurd. In fact, many of the proposals rejected by the city would have gone a long way to enhance the revitalization of downtown Reno and included artists lofts, office space and other mixed used properties. Despite receiving a number of viable concepts for the Mapes Building, the City Redevelopment Authority rejected all of them and the Mapes was destined for demolition.
The behavior of the City Redevelopment Authority throughout the process has come into question. Overlooking the Truckee River, the hotel was perfectly placed between the downtown casino area and the riverfront district. In 1996, the city purchased the htoel and began accepting proposals for redevelopment. Despite receiving a number of proposals that made sense both in terms of their financial workability and positive impact on the downtown area, the City Redevelopment Authority nixed all of them and insisted that the hotel be razed.
After the demolition of The Mapes Hotel, the lot remained vacant for almost a year until a temporary ice skating rink was constructed in the winter of 2001. The site now houses a permanent ice skating rink which, while not a bad use for the land, brings into question the insistence by the City Redevelopment Agency that none of the proposals to preserve the building were viable. Clearly, they had no specific plan or even general idea of what to do with the land but for some reason wanted to see the hotel come down. This has led to all manner of speculation, ranging from financial self interest to a rumor that the structure was 'haunted' and needed to be destroyed to forestall future paranormal activity in Washoe County. Whatever the reason, the city of Reno lost a valuable landmark of a more civilized era.
About the Author:
Ross Everett is a Las Vegas and restaurant industry historian as well as an expert on sports betting. He has served as a management advisor for many hospitality industry clients including restaurants, casinos and nightclubs. In addition, he's a noted fight sport journalist, and writes extensively on strategies to successfully bet on UFC, MMA and boxing.
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