Sunday, August 2, 2009

Ladies and Mens Oakley Sunglasses " Why are they so popular?

By Carrie Westengate

Many people have heard about Oakley sunglasses for men and women but may be unsure why they are so popular, practically reaching cult status. This brief article aims to explain who Oakley are, how their sunglasses are made and give an idea of the range that is available.

Oakley began their business in 1975 and started to produce sunglasses a couple of years after that. From their humble beginnings in the USA they have now become a popular brand worldwide, developing exclusive ranges of sunglasses for men and women not only for the obvious, but have also developed more specialist designs for specific sports. Oakley have developed and grown their business by merging science and art to create some outstanding designs that also incorporate their technologically sound High Definition Optics (HDO) process.

High Definition Optics improves the quality of vision for the wearer by greatly reducing visual distortion. Oakley sunglasses for men and women have optimised polarisation exceeding 99% with coatings being moulded to the lens at the molecular level. (For more information on the technology Oakley uses visit their website.)

Oakley sunglasses come in a variety of ranges divided into active, polarised, lifestyle, special and limited editions. For example, the lifestyle range includes the Gascan range (from around 80) and these have High Definition Optics and Plutonite lenses giving 100% protection against all UV rays and provide excellent impact protection. Some ranges are coated with the Oakley HYDROPHOBIC coating that is designed to repel rain, sweat, skin oils and dust.

The Oakley range of men and womens sunglasses are certainly not the cheapest, but with their maximised peripheral vision and clarity, the High Definition Optics system is something pilots have been known to insist on. An example of the polarised range of Oakley sunglasses are the Crosshair Ti that are shielded with the Oakley Hydrophobic coating. You should be able to pick these up online for around 145 (RRP around 190).

Don't look for cheap imitations of the genuine Oakley glasses as you'll lose out in the end. Make sure you look for the distinctive O on all their products (including goggles) to ensure they are not fakes. Your new men and women's sunglasses are an investment and although they are tough, I would not recommend sitting on them often! Remember, part of the cost you pay is because of the years of development and painstaking attention to detail that Oakley provide that other non-branded mass produced High Street stores do not.

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