Saturday, October 3, 2009

The Business Side Of A Tattoo Shop

By Frederick Michaels McKinnon

There comes a time for every budding tattoo artist when they will want to look to setting up their own tattoo business. It is important to have worked for a considerable time in an already established local shop in order to gather the necessary confidence, skills and knowledge to make it on your own.

Once you have decided to go it alone, you will need to find premises, as well as equipping it with the best equipment that you can afford. There is much more to running a business than this however, you will need to conduct sufficient marketing to ensure that you receive ample new customers through the door, as well as keeping control of your costs and managing your books.

It is vital that you dont let one particular area of your business upkeep slide, which it is surprisingly easy to do. If you dont like bookkeeping for example, then it is easy to let them pile up and this will mean that you will be unaware of what sort of state your business is in financially.

As the owner of a business, there are only five numbers that you should be concerned with, and these are volume of leads, number of conversions into sales, number of transactions, average sale price, gross margin percentage. Your mindset should be that you can never get enough people through the door as potential customers, as the more potential customers you get, the more chances you will have to create paying customers.

You should look beyond the service your business provides and the actual operations you carry out and look to the overall health of your business. Making the investment to buy the highest quality equipment you can possibly afford will improve not only the operations you carry out with that equipment, but it will also mean that it will be far longer before you have to re-buy equipment as the higher quality stuff will be far more durable.

About the Author:

0 comments:

Post a Comment